Close Script — $1,000 Website Retrofit

1

Opening — Build Rapport Fast

First 60 seconds · Disarm, connect, earn 5 minutes

›

Before you dial: Open their current website. Note 1 specific thing that's genuinely good — mention it first.

"Hi [Name], this is Bret Fencl from YourIQ.AI. I spent a few minutes on your site before calling — I can see you've put real work into [specific thing]. That's actually why I wanted to reach out. Do you have about five minutes?"

If they say they're busy:

"No problem at all. When's a better time — tomorrow morning or later this week? I'll send you something to look at in the meantime."

Goal: Get 5 minutes on the phone. Do NOT pitch the offer yet.

2

Positioning — ECO FIRST Framing

What you do · Why it matters · Why now

›

"We build what we call ECO FIRST websites. Most sites today are bloated — they're running 50 to 200 files, heavy scripts, fonts loading from three different CDNs. That's carbon load, slow load times, and money left on the table. We take a site and compress it — sometimes 98%, 99% reduction in file size — with zero loss in what a visitor sees. Faster, lighter, greener, and it performs better in search."

"We launched this as a Collectable Launch Offer — meaning we're offering it at the introductory price once. We're not a subscription, not an agency retainer. It's a one-time retrofit."

Key phrase to use: "ECO FIRST — recover devices, reduce waste, deploy intelligence." Plant the language early.

3

Proof — Show Don't Tell

Before/after demo · Numbers · Patent coverage

›

Live demo URLs to pull up on screen share:

Before: youriq.ai/onecharactercode/before.html — 17,930 bytes, 50+ resources
After: youriq.ai/onecharactercode/after_occ.html — 247 bytes, 1 file, same output
Golden Portal: youriq.ai/golden-portal-proof.html

"Let me show you something. This is a real before-and-after. The before version — 17,930 bytes, dozens of files loading. The after version — 247 bytes. Same page, same look. That's a 98.6% reduction. We did this with one patent-protected compression engine. No CDN. No framework. No monthly bill."

"This is covered by a provisional patent. It's not something you can replicate by hiring a developer. It's an architectural decision that gets baked into your site's DNA permanently."

Let them talk here. Ask: "What's your current site built on — WordPress, Wix, custom?" Listen for pain points.

4

Offer — Present the $1,000 Retrofit

Anchor the value · State the price confidently · One time only

›

"Here's the offer. The Website Retrofit is a one-time $1,000. That includes the full OCC compression of your site, ECO FIRST optimization, patent-backed methodology, a YourIQ.AI intelligence layer baked into the build, and a Collectable Launch Certificate for your records. Once this introductory window closes, this price won't exist."

What's included — say all four points:

Full OCC compression of existing site (ECO FIRST methodology)
YourIQ.AI intelligence layer integration
Patent-backed architecture (provisional on file)
Collectable Launch Certificate — keep it, do not discard

Pause after the price. Do not fill silence. Let them respond first.

5

Creator Credit Benefit

What's in it for them · Earn-back mechanism · Referral upside

›

"Here's something most people don't expect. When we do the retrofit, your footer carries a Creator Credit link — 'Built with YourIQ.AI.' That link activates your reward account. Every qualifying purchase of $8 or more that comes through your referral earns you a $1 credit. That's passive. That's permanent. And your rewards stack toward membership renewals and expansions."

"If you refer 8 active members, your membership goes free. We mean that — it's a system rule, not a promo."

Important: The Creator Credit link must stay in the footer per the contract. If it's removed, reward accumulation pauses. The membership itself is never affected.

Reward rules to state clearly:

$1 per qualifying purchase of $8 or more from your referrals
$7.99 purchase = $0 reward · $8.00 purchase = $1 reward
Rewards stack — never expire while account is active
8 active referrals = free membership (verified monthly)

6

Close — Ask for the Decision

Assumptive close · Urgency · Payment options

›

"So here's where I want to land. Does the $1,000 retrofit make sense for your business right now? I can send the invoice today and we can get your site into the queue this week."

"We accept PayPal, card, or bank transfer. If you want to lock this in now I can have a checkout link to you within the hour. The Collectable Launch price is what it is — I can't hold it past this window."

If they hesitate: Ask "What would you need to see to feel confident moving forward?" — then listen. Do not discount the price.

If they say yes: Confirm their domain, email, and current platform. Say: "I'll have the intake form and invoice to you within the hour. Reply to that email to confirm your slot."

7

Objections — Handle With Confidence

7 common objections · Click to reveal response

›

"$1,000 is too much." ▼

"Understood. Let me ask — what does your current site cost you per year in hosting, plugins, or developer hours? Most clients we work with are paying $1,500 to $3,000 annually for maintenance alone. The retrofit is a one-time payment. No recurring fees. And you're covered by a provisional patent. The value doesn't go away."

"I need to think about it." ▼

"Completely fair. What's the specific part you want to think through — is it the investment, the timing, or the technical side? I'd rather help you think it through now than lose you to a question I could have answered."

"I already have a web developer." ▼

"Good — that means you care about your site. This isn't a replacement for your developer. It's an architectural layer they can't replicate because it's patent-protected. Think of it as the foundation they build on top of. You keep your developer. You just upgrade the structure."

"What if it breaks my site?" ▼

"Your original files are never deleted — we work on a separate build. You see it, you approve it, and only then does it go live. If for any reason you're not happy with the result, we work it until you are. We document everything."

"I've never heard of YourIQ.AI." ▼

"That's the point. This is a Collectable Launch Offer — we're at the beginning. The people who engage now are the ones who'll look back and say they were early. We have a Golden Portal with over 47,000 verified files and 9,400+ patent items as proof of work. I'll send you the link right now."

"Send me some info and I'll look it over." ▼

"Absolutely — I'll send the one-pager, the demo links, and the offer details. When I follow up, would Thursday morning or Friday afternoon work better? I want to make sure you actually get a chance to look at it rather than it getting buried."

"Can I pay in installments?" ▼

"The Collectable Launch price is $1,000 paid in full. That's what locks in the launch-offer rate and gets you into the queue this week. If timing is the issue, I can hold your slot for 48 hours while you confirm — but I can't extend the launch pricing beyond this window."

8

Follow-Up Emails

Send within 1 hour of call · Choose template by outcome

›

Select email template to copy:

Email Preview